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Prominent in recent campaigns is the increasing influence and role of independent Super PACs – the political action committees that assist in fundraising and promotional activities for political parties and candidates. With the final push in the 2020 campaign trail, Kamala Harris’s campaign has gone ahead to employ the use of Super PACs, seeking a strategic advantage.
As the race for White House heats up, the value of Super PACs is discernible. They supply an impressive amount of money which candidates deploy to construct their election strategy. They also organize promotional campaigns with the aim of dishing out appealing messages about their preferred candidate to the voting public.
PACronyms, one of the prominent Super PACs, has garnered significant attention for its contribution to Harris’ campaign. The group is undeniably committed to endorsing and backing Harris for Vice President. By November 2020, PACronyms had made a multimillion-dollar investment into her campaign, signifying their extreme confidence in her leadership capacity.
One could argue that a significant part of Harris’s success is tied to the PACs’ influence. To start with, the independent Super PACs have taken the lead in endorsing and promoting her as the best candidate for the office. With their monetary strength and marketing tactics, they have managed to sway a large chunk of voters in Harris’ favor.
Nevertheless, it’s important to concentrate not just on the financial aspect of Super PACs, but their role in highlighting campaign messages too. Super PACs often emphasize the candidates’ ideologies, beliefs, and policies, delivering these messages to voters loud and clear. This year, Harris’s campaign has centred on key issues such as healthcare, climate change, and social justice – a narrative which the Super PACs have amplified via their various media campaigns.
Despite many critics pointing out the potential for Super PACs to negatively influence election campaigns due to a lack of regulation, Harris’s campaign seems to have embraced their involvement rather than shied away from it. And it would be premature to ignore or downplay the role of these Super PACs as they presently stand as a significant force within American electioneering politics.
In the case of Kamala Harris’s campaign, the focus on campaign funding from independent entities like Super PACs has arguably elevated her visibility and influence, ultimately paving a way for her to the Vice Presidential sit. The Super PACs have proven they are not only just an essential part of the campaign trail but are also formidable backers when adequately funneled and employed in promoting a candidate’s agenda.